PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN, DAN PENDAPATAN TERHADAP KEPUTUSAN INVESTASI GENERASI MILENIAL DI KOTA BANDUNG
DOI:
https://doi.org/10.58268/eb.v5i2.283Keywords:
Financial Literacy, Financial Behavior, income, Investment DecisionsAbstract
This study aims to examine the influence of financial literacy, financial behavior, and income on the investment decisions of millennials in Bandung. The background of this research is the rapid growth of young investors, which is not always accompanied by optimal investment decision-making quality. Low financial literacy, unstructured financial behavior, and varying income levels are considered influential factors. This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to millennial respondents in Bandung using purposive sampling. Statistical analysis was conducted to test both partial and simultaneous effects among variables. The results show that financial literacy, financial behavior, and income simultaneously have a significant effect on investment decisions. Partially, financial literacy and financial behavior have a positive and significant influence, while income also affects investment decisions. This study highlights the importance of improving financial literacy and fostering sound financial behavior to support more rational and optimal investment decisions.
References
Fitrianingsih, E. N. (2019). Pengaruh Literasi Keuangan Terhadap Keputusan Investasi Mahasiswa Fakultas Ekonomi Dan Bisnis Di Galeri Investasi Syariah Bei Universitas Muhammadiyah Purwokerto. IAIN Purwokerto.
Fridana, I. O., & Asandimitra, N. (2020). Analisis faktor yang memengaruhi keputusan investasi (studi pada mahasiswi di Surabaya). Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 396-405.Garg, N., & Singh, S. (2018). Financial literacy among youth. International JournaL of SociaL Economics, 45(1), 173–186.
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research methods in applied linguistics, 1(3), 100027.
Khansa, A. S., & Hariyanto, W. (2021). The Effect of Financial Literacy, Minimum Investment Capital and Investment Motivation on Students’ Interest to Invest in the Capital Market with an Understanding of Investment as a Moderating Variable. Academia Open, 5, 10–21070.
Lindananty, L., & Angelina, M. (2021). Pengaruh Pengaruh Literasi Keuangan, Perilaku Keuangan dan Pendapatan terhadap Keputusan Investasi Saham. Jurnal Buana Akuntansi, 6(1), 27–39. https://doi.org/10.36805/akuntansi.v6i1.1298
Lusardi, A., & Streeter, J. L. (2023). Financial literacy and financial well-being: Evidence from the US. Journal of Financial Literacy and Wellbeing, 1(2), 169–198.
Safryani, U., Aziz, A., & Triwahyuningtyas, N. (2020). Analisis literasi keuangan, perilaku keuangan, dan pendapatan terhadap keputusan investasi. Jurnal Ilmiah Akuntansi Kesatuan, 8(3), 319–332.
Sugiyono, P. D. (2019). metode penelitian pendidikan (kuantitatif, kualitatif, kombinasi, R&D dan penelitian pendidikan). Metode Penelitian Pendidikan, 67, 18.
TEKMAPRO, K., Haymans Manurung, A., & Sembel, R. (2023). The Effect of Availability Bias and Representativeness Bias on Investment Decisions Among Millennials and Gen Z in Indonesia. Tekmapro, 18(2), 47–58. https://doi.org/10.33005/tekmapro.v18i2.337
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rizqi Muhamad Fazri, Dito Rinaldo Novandi Candra Ridlo Abdilah
This work is licensed under a Creative Commons Attribution 4.0 International License.
